Strategies for the Single European Market: The Options for Insurers
- 1 January 1990
- journal article
- research article
- Published by Taylor & Francis in The Service Industries Journal
- Vol. 10 (1) , 197-211
- https://doi.org/10.1080/02642069000000009
Abstract
This article reviews the impact of the Single European Market on the insurance industry and discusses the possible strategies that insurers may adopt to cope with the threats and opportunities that will arise.Strategies are analysed under three main headings: local, European and international, in order to under- stand how insurers may gain the benefits of competitive advan- tage and competitive scope.Keywords
This publication has 1 reference indexed in Scilit:
- Deregulation in Services and the Marketing ChallengeThe Service Industries Journal, 1987