Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan
- 1 March 1989
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (4) , 457-472
- https://doi.org/10.1086/209185
Abstract
Results of a longitudinal study of ads from Hong Kong, the People's Republic of China (PRC), and Taiwan depict distinctive consumer cultures. PRC adsKeywords
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