Improving mail survey responses from industrial organizations
- 31 July 1980
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 9 (3) , 231-235
- https://doi.org/10.1016/0019-8501(80)90008-5
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Care needed when selecting response inducements in mail surveys of commercial populationsJournal of the Academy of Marketing Science, 1978
- A Factor Interactive Investigation of Mail Survey Response Rates from a Commercial PopulationJournal of Marketing Research, 1977
- Mail Surveys and Response Rates: A Literature ReviewJournal of Marketing Research, 1975
- Stimulating Responses to Mailed Questionnaires: A ReviewPublic Opinion Quarterly, 1975
- The conservation of the questionnaire as a research resourceBusiness Horizons, 1974