The Importance of Personal Influence in the Adoption of Technological Changes

• 1 May 1958
• journal article
• Published by Oxford University Press (OUP) in Social Forces
• Vol. 36  (4) , 329-335
• https://doi.org/10.2307/2573971

Abstract

Keywords

• TECHNOLOGICAL CHANGES
• PERSONAL INFLUENCE
• IMPORTANCE OF PERSONAL
• ADOPTION OF TECHNOLOGICAL