Political Advertising: A Neglected Policy Issue in Marketing
- 1 February 1978
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 15 (1) , 58
- https://doi.org/10.2307/3150401
Abstract
The author considers political advertising as a policy question and presents a model to hypothesize some of its effects. Supporting data are used to discuss sev...Keywords
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