Determinants of Foreign Investment of U.S. Advertising Agencies

• 1 March 1988
• journal article
• research article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 19  (1) , 33-46
• https://doi.org/10.1057/palgrave.jibs.8490373

Abstract

Keywords

• MANUFACTURING
• MARKET
• ADVERTISING
• ABROAD
• OLIGOPOLISTIC
• STRONGER
• FORMER
• PAPER INVESTIGATES THE IMPACT
• PAPER ALSO INVESTIGATES