The Sympathetic Magical Law of Similarity, Nominal Realism and Neglect of Negatives in Response to Negative Labels

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Abstract
In accord with both the sympathetic magical law of similarity and the principle of nominal realism, previous research has shown that American adults have difficulty in ignoring a label indicating toxicity on a food, even though they know the label is false. This study confirms the finding, and shows that there is some reluctance to choose or consume a food entity if it is labelled explicitly as being nontoxic (a label of not sodium cyanide or not poison). Hence this type of magical thinking seems to ignore negatives.

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