What types of profitability reports do marketing managers receive?
- 1 November 1987
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 16 (4) , 295-303
- https://doi.org/10.1016/0019-8501(87)90039-3
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Top Management's Concerns about Marketing: Issues for the 1980'sJournal of Marketing, 1981
- Estimating Nonresponse Bias in Mail SurveysJournal of Marketing Research, 1977
- Marketing Cost Analysis: A Modularized Contribution ApproachJournal of Marketing, 1977
- New Approaches to Analyzing Marketing ProfitabilityJournal of Marketing, 1974
- Profitability Analysis by Market SegmentsJournal of Marketing, 1973
- Financial Dimensions of Marketing ManagementJournal of Marketing, 1973