The nature of industrial buying decisions
- 31 October 1972
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 2 (1) , 45-55
- https://doi.org/10.1016/0019-8501(72)90061-2
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- Modeling the Industrial Buying ProcessJournal of Marketing Research, 1965