A new rationale for organizational structure
- 1 April 1990
- journal article
- Published by Emerald Publishing in Planning Review
- Vol. 18 (4) , 20-27
- https://doi.org/10.1108/eb054294
Abstract
Corporate organizational architecture needs to be redesigned to cope with metamorphic markets and blistering competitive intensity, and to benefit from evolving information technology. Three case studies show businesses adapting their structures in inventive ways. Marriott, for one, broke with fifty years of tradition to take the reservations function out of the hands of the resident manager.Keywords
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