New Product Idea Activities in Large Technology Based Firms

• 1 September 1990
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 7  (3) , 173-185
• https://doi.org/10.1111/1540-5885.730173

Abstract

Keywords

• MODEL
• DISTINGUISHES
• PREDEVELOPMENT
• UNSTRUCTURED
• MCGUINNESS
• ORIENTATION
• BOTTOM
• UNPLANNED
• PROCEDURES