The Remembering and Forgetting of Advertising

Publisher Website
Google Scholar
Abstract
How should advertising be scheduled? Should an advertising schedule be concentrated in an intensive “burst,” or should it be spread out over a longer period? For the same expenditure a relatively small number of consumers can be exposed to advertising many times, or a larger number can be exposed a smaller number of times. This unique study demonstrates how answers to these kinds of questions can be obtained.

This publication has 0 references indexed in Scilit: