Response Bias in Mail Surveys: Further Evidence
- 1 June 1984
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 54 (3) , 891-894
- https://doi.org/10.2466/pr0.1984.54.3.891
Abstract
This research assessed the likelihood for recipients of mail questionnaires who have higher interest in the topic to reply more frequently to the initial questionnaire than to a follow-up. For a sample of 440 commercial respondents, and in a situation where those who were likely to be more interested in the survey had to answer more questions, the normal trend was reversed: 86% of respondents on follow-up were in the interested group, compared to 71% of the initial respondents. The results highlight the importance of a follow-up when a researcher requires responses from the ‘interested’ group.This publication has 6 references indexed in Scilit:
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- Can the Mail-Back Bias Contribute to a Study's Validity?American Sociological Review, 1959
- Controlling Bias in Mail QuestionnairesJournal of the American Statistical Association, 1947
- Response Bias in a Mail SurveyPublic Opinion Quarterly, 1947
- The practical use of repeated questionnaire waves: a remark to the preceding article on "Who answers questionnaires?"Journal of Applied Psychology, 1940
- Notes on the validity of mail questionnaire returns.Journal of Applied Psychology, 1939