Social and Environmental Considerations in New Product Development

1 October 1972

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 36 (4) , 11
https://doi.org/10.2307/1250420

Abstract

Changing environmental conditions require a more complete evaluation of new product ideas. New product analysis should include environmental and societal factor...

Keywords

ENVIRONMENTAL CONSIDERATIONS
CONSIDERATIONS IN NEW
PRODUCT DEVELOPMENT
PRODUCT IDEAS
SOCIETAL FACTOR
DEVELOPMENT CHANGING
INCLUDE ENVIRONMENTAL
PRODUCT ANALYSIS
CONDITIONS REQUIRE

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