Superstar Ophthalmology

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Abstract
Dr. Adam Alpha, a young, able, and ambitious ophthalmologist, wished to "do better," and he hired a consultant. The consultant recommended a three=part strategy. Adam should advertise his "differentiating points" (unique services and skills), "systematize" his practice (limit his activity to the "essentials" — namely, slit-lamp biomicroscopy and indirect ophthalmoscopy), and develop a referral network through contracted services or other practitioners, medical or not.Fortuitously, Adam was approached by his community's hospital at about the same time. The hospital, with its own independent consultant, had come up with a strategy for providing eye services and presented it to Adam. Their . . .

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