An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior

1 January 1982

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 46 (1) , 36
https://doi.org/10.2307/1251158

Abstract

A new brand choice model that has the capacity to include explanatory variables is described and its use illustrated in an application to a particular brand. In...

Keywords

PURCHASE BEHAVIOR
ASSESSING DEMOGRAPHIC
MODEL
ILLUSTRATED
APPROACH FOR ASSESSING
DEMOGRAPHIC AND PRICE
INCLUDE EXPLANATORY

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