A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables
- 1 January 1981
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 45 (1) , 116
- https://doi.org/10.2307/1251725
Abstract
Food retailers regularly offer products for less than normal market price in special sales or deals. This paper briefly examines several common explanations for...This publication has 0 references indexed in Scilit: