Diversification and the failure of new foreign activities

• 1 July 1981
• journal article
• Published by Wiley in Strategic Management Journal
• Vol. 2  (3) , 219-233
• https://doi.org/10.1002/smj.4250020302

Abstract

Keywords

• DIVERSITY
• MARKETING
• SPREAD
• MULTINATIONAL
• TAKEN
• ENTERPRISE
• HARVARD/CEI
• NEW FOREIGN
• FAILURE OF NEW
• DIVERSIFICATION