Changes in Distributive Institutions
Open Access
- 1 January 1970
- journal article
- other
- Published by SAGE Publications in Journal of Marketing
- Vol. 34 (1) , 7-10
- https://doi.org/10.1177/002224297003400103
Abstract
Massive changes are taking place among firms in the distributive industries. These changes are as much qualitative as quantitative and defy objective appraisal on the basis of conventional data sources. The author identifies six major interrelated changes and comments about their managerial and research implications.Keywords
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