A Profile of the New Product Professional

• 1 December 1991
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 8  (4) , 252-266
• https://doi.org/10.1111/1540-5885.840252

Abstract

Keywords

• NEW PRODUCT
• SURVEY
• PRODUCT PROFESSIONAL
• CAREER
• SERVED
• MEMBERS
• CONSULTANTS
• MARKETS
• JOB
• COMPENSATION