A New Marketing Mix for the Hospitality Industry
- 1 August 1981
- journal article
- research article
- Published by SAGE Publications in Cornell Hospitality Quarterly
- Vol. 22 (2) , 31-36
- https://doi.org/10.1177/001088048102200208
Abstract
Traditional marketing-mix concepts have little utility for the service industries, because they reflect strategies for selling products, rather than servicesKeywords
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