Dealing with a nonobvious source of problems related to selecting R&D to meet customers' future needs: weaknesses within an R&D organization's and within a marketing organization's individual operations
- 1 January 1988
- journal article
- Published by Institute of Electrical and Electronics Engineers (IEEE) in IEEE Transactions on Engineering Management
- Vol. 35 (1) , 37-41
- https://doi.org/10.1109/17.6003
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- R&d and marketing managers in high-tech companies: Are they different?IEEE Transactions on Engineering Management, 1986
- A process model for industrial new product developmentIEEE Transactions on Engineering Management, 1983
- The characteristics of successful innovators and technically progressive firms (with some comments on innovation research)R&D Management, 1977