Do Higher Prices Signal Higher Quality?
- 1 May 1985
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 22 (2) , 209
- https://doi.org/10.2307/3151366
Abstract
The author reports some empirical results on the strength of the quality-price relation. For many products, the relation between quality and price appears to be...Keywords
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