Identifying industrial new product success: Project NewProd
- 30 April 1979
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 8 (2) , 124-135
- https://doi.org/10.1016/0019-8501(79)90052-x
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Introducing successful new industrial productsEuropean Journal of Marketing, 1976