Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?
- 1 March 1978
- journal article
- research article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 7 (1) , 56-59
- https://doi.org/10.1080/00913367.1978.10672742
Abstract
This study builds upon previous research by assessing the magnitude and incidence of experimentally-determined deceptive advertising decisions in supermarket advertisements. In essence, it illustrates the logical second step in a viable approach to estimating the potential for deceptive advertising in other communities and for other types of products.Keywords
This publication has 0 references indexed in Scilit: