Pie-Expansion Efforts: Collaboration Processes in Buyer-Supplier Relationships
- 1 November 1999
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 36 (4) , 461
- https://doi.org/10.2307/3152000
Abstract
The business press has coined the term "pie expansion" to refer to the collaborative process of creating mutually beneficial strategic outcomes betwee...Keywords
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