Effects of the "near miss" and the "big win" on persistence at slot machine gambling.
- 1 January 2001
- journal article
- Published by American Psychological Association (APA) in Psychology of Addictive Behaviors
- Vol. 15 (2) , 155-158
- https://doi.org/10.1037//0893-164x.15.2.155
Abstract
This study was conducted to examine the effects of the "near miss," when a player almost wins, and the "big win," a large early monetary gain, on persistence at slot machine gambling. One hundred eighty male and female undergraduates played a 4-wheel computerized slot machine. A 2 x 3 randomized factorial design and an acquisition-extinction procedure were used. The dependent variable, persistence, was defined by the number of trials in the extinction phase. As hypothesized, the near miss had a statistically significant effect on the number of trials in extinction. An inverted U-shaped effect of the near miss showed that the 30% near miss condition led to the greatest persistence, as compared to 45% and 15% near miss conditions. There was no statistically significant effect of the big win. Both cognitive and behavioral theories are discussed as explanations for effects of the near miss.Keywords
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