Nutrition Labeling for Canned Goods: A Study of Consumer Response
Open Access
- 1 April 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 37 (2) , 32-37
- https://doi.org/10.1177/002224297303700207
Abstract
Inclusion of a nutrition information panel on each food label may become national policy. Should the nutrition labeling program be voluntary and the labels highly precise? This article explores these issues within the context of a study of consumer attitudes and preferences for basic canned goods.Keywords
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