Is the Medium the Message? A Study of the Effects of Media, Communicator, and Message Characteristics on Attitude Change1
- 1 June 1975
- journal article
- Published by Wiley in Journal of Applied Social Psychology
- Vol. 5 (2) , 157-172
- https://doi.org/10.1111/j.1559-1816.1975.tb01305.x
Abstract
No abstract availableKeywords
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