Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall

• 1 November 1994
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 31  (4) , 441
• https://doi.org/10.2307/3151875

Abstract

Keywords

• PROBABILITY MODELS
• NAME RECALL
• BRAND NAME
• CHOICE ALTERNATIVES
• FINDING CHOICE
• ALTERNATIVES IN MEMORY