It's the Thought that Counts: A Signed Digraph Analysis of Gift-Giving
- 1 December 1976
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 3 (3) , 155-162
- https://doi.org/10.1086/208662
Abstract
This article presents and tests a model of gift selection based on cognitive consistency theories. The model, which is supported by the data presenteKeywords
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