Competitor Analysis and Interfirm Rivalry: Toward a Theoretical Integration
- 1 January 1996
- journal article
- Published by Academy of Management in Academy of Management Review
- Vol. 21 (1) , 100
- https://doi.org/10.2307/258631
Abstract
This article bridges two important subjects in strategy: competitor analysis and interfirm rivalry. Through a refined conceptualization of competitor analysis, ...This publication has 0 references indexed in Scilit: