Telemarketing in distribution channels

• 1 April 1983
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 12  (2) , 105-112
• https://doi.org/10.1016/0019-8501(83)90019-6

Abstract

Keywords

• ADVERTISING
• SALES LEADS
• CUSTOMER INQUIRIES
• ACCOUNTS
• COMPLAINTS
• DISTRIBUTION CHANNELS
• NEW PRODUCTS
• TELEMARKETING
• CHANNELS THIS ARTICLE