Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
- 1 September 1983
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 10 (2) , 135-146
- https://doi.org/10.1086/208954
Abstract
Undergraduates expressed their attitudes about a product after being exposed to a magazine ad under conditions of either high or low product involvemKeywords
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