Two-Sided versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change
- 1 February 1987
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 24 (1) , 29
- https://doi.org/10.2307/3151751
Abstract
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