The Size of the Market Sector Around the World

1 June 1988

journal article
research article
Published by SAGE Publications in Journal of Macromarketing

Vol. 8 (1) , 32-42
https://doi.org/10.1177/027614678800800104

Abstract

There have been very few measurements of the size of the market sector around the world. This analysis reexamines a 1960 estimate that only 10% of mankind lives in "'fully commercial economics." Figures ranging from 14.9 to 51% of world population and income were obtained, with the more credible numbers around 20%.

Keywords

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