The effects of fatigue on judgments of interproduct similarity
- 1 August 1990
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 7 (1) , 35-43
- https://doi.org/10.1016/0167-8116(90)90030-q
Abstract
No abstract availableKeywords
This publication has 33 references indexed in Scilit:
- The Nature and Methodological Implications of the Cognitive Representation of ProductsJournal of Consumer Research, 1987
- A Review of Multidimensional Scaling in Marketing ResearchApplied Psychological Measurement, 1983
- Method Of Complete Triads: An Investigation Of Unreliability In Multidimensional Perception Of NationsMultivariate Behavioral Research, 1983
- Overlapping Clustering: A New Method for Product PositioningJournal of Marketing Research, 1981
- Alternative Perceptual Mapping Techniques: Relative Accuracy and UsefulnessJournal of Marketing Research, 1979
- The Effect of Order of Presentation of Similarity Judgments on Multidimensional Scaling Results: An Empirical ExaminationJournal of Marketing Research, 1976
- Data Quality, Level of Aggregation, and Nonmetric Multidimensional Scaling SolutionsJournal of Marketing Research, 1976
- Marketing Applications of MDS: Assessment and OutlookJournal of Marketing, 1975
- Hierarchical clustering schemesPsychometrika, 1967
- Further Contributions to the Theory of Paired ComparisonsBiometrics, 1955