Looking behind the Scenes in a Religious Cult: Implications for the Study of Conversion
- 1 January 1980
- journal article
- Published by Oxford University Press (OUP) in Sociological Analysis
- Vol. 41 (2) , 137-143
- https://doi.org/10.2307/3709905
Abstract
Religious conversion is commonly understood to involve dramatic transformations in personality. “Brainwashing” is a concept widely used in the mass media to account for these changes. This participant observation study of a millennial UFO cult concludes that these apparently dramatic changes result from rapid learning of roles rather than changes in personality, or even values, beliefs or attitudes.Keywords
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