A trust interpretation of business to business relationships: a case‐based discussion
- 1 June 1998
- journal article
- Published by Emerald Publishing in Management Decision
- Vol. 36 (5) , 302-308
- https://doi.org/10.1108/00251749810220504
Abstract
The concept of “trust” has attracted a great deal of attention in recent studies of inter‐organisational relations. In particular it has been suggested that the establishment and maintenance of trust is central to building business to business relationships. Using a well‐known case study the additional insights which a trust approach to the analysis of a business to business relationship offers are considered.Keywords
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