Changing Institutional Logics and Executive Identities

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Abstract
In this article, the authors analyze whether and to what extent an “old” administrative orientation is being replaced by a new managerial logic in the Austrian public sector. They illustrate that shifts in institutional logics can be analyzed by the extent to which actors draw on the social identities derived from the competing logics and show that the vocabularies and accounts the actors employ to communicate their identity claims reflect the local translation of global logics.