Recreation Lifestyle versus Activity-Involvement Pattern: Beliefs as Correlates of Behavior

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Abstract
Canonical analysis was used to examine the relation of recreation lifestyle (wilderness-oriented vs urban, or convenience-oriented, belief system) and pattern of activity-involvement—across a set of 13 outdoor recreation activities. The respondents were 522 outdoor recreationists obtained in three separate samples: two samples of Montana State University students and one sample of dude-ranch guests. Strong, and intuitively meaningful, linear relations were found in both student samples, using a 36-item semantic differential measure of recreation lifestyle. Moderate, though still meaningful, relations were found in the field sample of dude-ranch guests, using only a 13-item subset of the semantic differential predictors. The results are regarded as supporting the notion that a multivariate approach to the attitude-behavior (or personality-behavior) relationship may reveal stronger relationships than typically found through univariate approaches.