The Right of Reply: An Exchange of Views
- 1 February 1986
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 20 (2) , 5-7
- https://doi.org/10.1108/eum0000000004633
Abstract
Compares a response to an article by Savitt (Vol. 18 Nos. 6.7, 1984) from Hollander and including Savitt's rejoinder, making for very interesting reading and lively debating material. Discusses the Wheel of Retailing concept and gives each author's point of view arguing for and against these with interesting and contrasting ideas.Keywords
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