Tactical product decisions

• 28 February 1983
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 12  (1) , 13-18
• https://doi.org/10.1016/0019-8501(83)90030-5

Abstract

Keywords

• AUTHOR CONSIDERS
• STRATEGIC PLANNING
• EXISTING PRODUCTS
• ARRIVED
• INADEQUATE
• PRODUCT DECISIONS
• DECISIONS THE FOCUS
• TACTICAL PRODUCT