Management learning in Markstrat: The ICL experience
- 1 December 1987
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 15 (6) , 481-489
- https://doi.org/10.1016/0148-2963(87)90033-6
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Marketing Strategy and Differential AdvantageJournal of Marketing, 1983