Marketing for human needs in a humane future
- 30 June 1980
- journal article
- Published by Elsevier in Business Horizons
- Vol. 23 (3) , 72-82
- https://doi.org/10.1016/0007-6813(80)90035-x
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Markets and the Satisfaction of Human WantsJournal of Economic Issues, 1978
- Gotterdammering for Marketing?Journal of Marketing, 1978
- Would You Want Your Son to Marry a Marketing Lady?Journal of Marketing, 1977