Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)
- 1 December 1986
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 13 (3) , 405-409
- https://doi.org/10.1086/209079
Abstract
This article compares and contrasts two methods of measuring consumer values: the List of Values (LOV) and Values and Life Style (VALS). LOV apparentKeywords
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