Risk Taking Propensity of Entrepreneurs.
- 1 September 1980
- journal article
- Published by Academy of Management in The Academy of Management Journal
- Vol. 23 (3) , 509-520
- https://doi.org/10.2307/255515
Abstract
The risk taking propensities of entrepreneurs of new ventures were objectively obtained using the Kogan- Wallach choice dilemmas questionnaire and were compared to those of managers and to normative data developed for the measurement instrument. The findings suggest that risk taking propensity may not be a distinguishing characteristic of entrepreneurs. They refute assumptions based on research that has been subjective and noncomparative and that used established entrepreneurs.Keywords
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