Developing Research Activity

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Abstract
In the light of the recent research assessment exercise this paper uses a case study approach to conduct a historical review tracing the key elements in the development of a research and teaching culture within the Department of Retailing and Marketing at the Manchester Metropolitan University. The focus is on issues of research management, examining and evaluating the contrasting alternative approaches of staff development responsibility (management and decentralised partnership) employed at different stages in the history of the department and their respective management tools, as well as implications for developing research activity and output. Conclusions are drawn about lessons learnt and concerning the optimum stragtegic use of research funding in the support of hybrid teacher/researchers, complementing the increasing funding of full‐time research posts and maintaining synergy between teaching and research.

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