Intuition as artifact in mere exposure studies.

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Abstract
The role of demand characteristics in the relationship between repeated exposure and affect was explored in 2 role-playing studies and internal analyses of 2 real mere exposure experiments. In the 1st 2 studies, a total of 237 undergraduates made affect ratings of Turkish words or patterns that they imagined they had seen in varying frequencies. Results suggest that the findings of previous mere exposure experiments are intuitive, since role playing produced the same exposure effects as real experiments. In 2 experiments, 96 undergraduates made affect ratings of Turkish words actually seen in varying frequencies and then indicated what hypothesis they believed the E was testing. Internal analyses indicate a close relationship between the S's intuitions and ratings. Results raise questions about the role of demand characteristics in previous mere exposure experiments. (19 ref) (PsycINFO Database Record (c) 2016 APA, all rights reserved)

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