DOING RESEARCH THAT IS USEFUL TO PRACTICE A MODEL AND EMPIRICAL EXPLORATION.

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Abstract
Drawing from literature on knowledge transfer and cognition, we develop a theoretical model for conducting research that is useful to practitioners. We explore the potential of this model by examining the usefulness of a research project involving ten companies. Perceived usefulness is related to the extent that members' organization self-design activities are informed by research results and to the existence of forums where researchers and practitioners jointly interpret results. We discuss implications for organizational science.

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